H​otels & ​Hospitality

​Capture ​the attention of ​prospective guests right where they start their search – online.  With a fully interactive, 3D walk-through experience like no other, guests become engaged with your ​property in a way that traditional 2D photography ​often cannot provide. Your guests conduct a huge amount of research online before they make ​their booking decisions. ​Increase bookings and engage future guests by giving them a truly sensory experience into your room accommodations, upgraded suite ​features, and ​hotel amenities such as spa, fitness centers or dining options.  Annotation tags highlighting key features of your rooms and amenities can also be added to ​enhance your 3D Virtual Tour.  

Imagine being able to step into your hotel room or vacation rental home a thousand miles away from its physical location months ahead of your arrival. Now imagine giving your future customers this exact same ability putting them in the driver’s seat of the decision-making process. Vacationers can let their fingers do the walking as they pick their next vacation destination right from their tablet or smartphone.  Immersive 3D virtual tours can give your guests the perfect inside look at guest rooms and amenities allowing them to book with confidence. Ensure that expectations are aligned with reality and drive more bookings with a Matterport® 3D Virtual Tour.

All Step By Step Matterport® 3D Virtual Tours are also available in Virtual Reality, viewable with the Samsung Gear VR or Google Cardboard.  Give us a call today to find out more about this valuable marketing tool. 

Utilizing design and technology

The end goal for travel and hospitality brands used to be securing a booking. Now, in an increasingly competitive market, many are placing a greater focus on securing the best all-round ‘experience’.

The emphasis on customer experience is so high that it has now collectively overtaken customer acquisition as the biggest business priority in travel.

  • Mobile experience/analytics is the top area of technology investment. Mobile sales are growing at breakneck pace, changing the marketing calculus for the next few years as executives scramble to figure out ways to translate the customer journey to an increasingly mobile experience.
  • First-party data is underutilized, while more than half of all orgs are effective at collecting first party data, a much smaller share is taking full advantage of what it has to offer. Integration between third (and even second) and first-party data is a further challenge many companies encounter.
  • Customer experience dominates Travel and hospitality organziations do a good job of collecting first-party data, but aren't optimizing its use in programmatic campaigns, often due to concern over how to keep used data secure.
  • Success means adapting the customer experience

    Today, mobile represents roughly one third of travel-related sales, with the mobile share growing around 15% year over year. 

    As a result, adapting the customer experience to mobile and personal tech will be a key characteristic of successful travel brands in the years to come.

    Interestingly, while features like voice search and location data will also provide opportunity for brands to improve CX - the over-arching trend looks to be all-round faster service. 

    This means reducing the time between consumer desire and completed action, via features such as pre-ordering and speedy check-in.

    Consumer tech continues to have a positive effect 

    Alongside industry pressures, the rise of consumer technology (such as smartphone use and cross-device browsing) has also had a marked impact on the industry. 

    However, 48% of OTA respondents see it as having a positive effect compared to just 22% who think it has had a negative one. 

    Meanwhile, the three other sub-sectors feel this even more emphatically - 66% of transportation respondents cited a positive impact, alongside 62% of hospitality respondents and 61% of restaurants respectively.

    This is perhaps unsurprising, as with increased smartphone usage comes greater opportunity to engage with consumers and enhance their experience. What’s more, it has also resulted in a general increase in interest, with the number of unique visitors to all travel sites increasing 39% over the past three years.