10 Innovative Strategies to Elevate Your Real Estate Portfolio with Matterport Technology 

Utilizing the latest Pro 3 and Pro 2 cameras powered by Matterport technology to create 3D digital twins of your single or multi-site locations.

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10 Innovative Strategies to Elevate Your Real Estate Portfolio with Matterport Technology

Step By Step 3D® delivers comprehensive nationwide Matterport scanning services, empowering businesses throughout the nation to harness the capabilities of Matterport technology. Our offerings are available to all businesses, regardless of their scale or geographical location. From compact retail outlets looking to upgrade their digital shopping interface, to expansive industrial sites in need of asset documentation, or even widespread restaurant chains desiring to present their eateries via immersive 3D virtual tours, Step By Step 3D possesses the expertise and resources required to digitally capture your space, no matter where you are situated.


Embracing 3D technology in commercial real estate isn't just about keeping up with trends; it's about revolutionizing how properties are showcased and experienced by clients. In a digital-first world, virtual property tours or to be more specific a Matterport Digital Twin  offers a dynamic alternative to traditional property showings. They allow for an immersive, interactive experience that can be accessed from anywhere in the world, breaking geographical barriers and increasing the property's reach. Let's look at ways to elevate Your Real Estate Portfolio with Matterport.

We are amazed how, 3D technology like Matterport provides detailed and realistic representations of spaces. This level of detail helps you or your clients visualize the property more accurately, leading to quicker decision-making. It's especially beneficial for out-of-town clients or those with tight schedules who might not have the opportunity for multiple in-person visits.

Did you know, the data you can collect from these virtual tours offers invaluable insights into client behavior and preferences Understanding which areas of a property are most viewed or which features attract more attention can inform future property developments and marketing strategies. This data-driven approach to real estate not only enhances client satisfaction but also drives more efficient and targeted sales efforts.


We think the first step in leveraging Matterport technology effectively is to identify which properties in your portfolio will benefit the most from digital twin technology. High-value properties, those with unique architectural features, or complex layouts are particularly well-suited for Matterport detailed 3D scans. These properties often require more than just photographs to convey their true potential to clients.

In addition, you should consider properties that are undergoing renovations or are in the development phase. Matterport scans a unique way to showcase the future potential of these spaces, offering a vision of what they could become. This approach can be particularly effective in pre-selling or attracting early investors.

It's also essential to recognize the role of Matterport digital twins in differentiating your listings in a crowded market. In a sea of standard 2D images, a 3D showcase can be the deciding factor that captures a client's interest. This technology not only showcases a property but also demonstrates your commitment to providing cutting-edge tools and solutions to your clients.


Choosing the right Matterport service provider is crucial to the success of your 3D showcasing strategy. A good service provider should offer high-quality scans with accurate representations of your properties. Look for providers who have extensive experience in the commercial real estate sector, as they will have a deeper understanding of your specific needs and challenges.

The provider's geographic reach is also a key consideration, especially if you manage properties across different regions. A nationwide service provider can ensure consistency in quality and service, regardless of property location. This consistency is vital in maintaining a uniform brand image and client experience.

Additionally, evaluate the provider's ability to integrate their services with your existing systems. Seamless integration into your website, CRM, and other marketing platforms is essential for maximizing the impact of your 3D showcases. Also, consider their customer support and responsiveness, as these factors are critical in maintaining the fluidity of your marketing and sales efforts.


Integrating 3D showcases into your marketing strategy opens up a handful of possibilities for engaging potential clients. Matterport tours can be easily embedded on your website, making them an integral part of your online property listings. This integration enhances the user experience, keeping visitors on your site longer and increasing their engagement with your properties.

Social media platforms present another powerful avenue for leveraging a virtual real estate tour. Sharing interactive tours on these platforms can significantly increase your reach and engagement, particularly with younger demographics who value innovative and immersive experiences. These platforms also offer opportunities for creative marketing campaigns, like virtual open houses or interactive contests based on the 3D tours.

Just imagine how Matterport could be used in email marketing campaigns. Including links to Matterport tours in your emails can lead to higher click-through rates and more effective engagement with your client base. This approach not only showcases your properties but also highlights your innovative approach to real estate marketing, setting you apart from competitors.


Did you know that Interactive Matterport tours have a huge impact in enhancing client experience? They provide clients with a unique, self-guided exploration of properties, offering a level of control and immersion that traditional photos or videos cannot match. This self-guided aspect is particularly appealing to clients who prefer to explore properties at their own pace and on their own terms.

These tours also facilitate better client engagement. By allowing clients to interact with the space - opening doors, viewing different angles, zooming in on details - they feel a deeper connection to the property. This connection can be pivotal in the decision-making process, as clients are more likely to remember and be influenced by a property they have interacted with virtually.

In addition to these benefits, interactive Matterport tours are incredibly versatile. They can be used for a variety of purposes beyond just property listings, such as in training materials for new staff or as a record for insurance purposes. This versatility adds another layer of value to your investment in 3D technology.


Client feedback is a crucial component in evaluating the effectiveness of your Matterport tours. By actively seeking and analyzing client reactions and suggestions, you can continuously refine your virtual tours to better meet their needs and expectations. This feedback loop can lead to improved client satisfaction and loyalty.

One effective way to gather feedback is through post-tour surveys or feedback forms. Questions can be tailored to assess the user experience, usability, and overall impact of the tours. Tracking metrics like tour completion rates and the most viewed sections of the tour can also provide valuable insights into client preferences and behavior.

Adjusting your Matterport tours based on client feedback ensures that they remain relevant and engaging. For instance, if clients express a desire for more detailed information on certain features, you can enhance those areas in your future tours. Staying responsive to client needs and expectations is key to maintaining a competitive edge in the commercial real estate market.


The 3D technology landscape, with Matterport at the forefront, is continuously evolving. Staying informed about the latest advancements and integrating them into your business practices is crucial for staying ahead in the competitive real estate market. This proactive approach demonstrates your commitment to innovation and excellence.

Emerging technologies may offer enhanced features like better image quality, more interactive elements, or easier integration with other software. Keeping an eye on these developments allows you to continuously improve the quality and impact of your property showcases. Attending industry conferences, participating in webinars, and subscribing to relevant publications can help you stay informed.

Finally, consider how these evolving technologies can complement your existing strategies and tools. For instance, integrating augmented reality (AR) elements into your Matterport tours could provide an even more immersive experience for clients. Such forward-thinking strategies not only enhance client engagement but also position you as a leader in the adoption of cutting-edge real estate technologies.

In the competitive landscape of today's market, leveraging sophisticated technologies such as Matterport 3D scanning is essential for staying at the forefront. As a leading provider of these services, Step By Step 3D® offers nationwide Matterport scanning solutions, catering to a diverse range of business needs. Their expertise ensures that every property, from cozy retail spaces to expansive industrial complexes, is captured and presented in the most captivating and true-to-life manner. Choosing Step By Step 3D® means embracing the cutting edge of property visualization, a vital step for those who aspire to excel in the dynamic field of commercial real estate.


STEP BY STEP 3D - STEP BY STEP 3D - Virtual Tours - Real Estate Photography - Street Mapping - Matterport® Digital Twins - Las Vegas - Henderson - Nevada - Virtual Tours

Kindly fill out the form provided to share details about your project and particular requirements. If you're uncertain about how to begin, don't worry we're here to assist. At Step By Step 3D, we excel in transforming any space into a digital twin. Contact us, and one of our project managers will tailor a quote specifically for your unique needs.

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Your Nationwide Partner for Matterport Scanning Services

Step by Step 3D is one of the top Matterport Service Providers, specializing in nationwide capture services. We create 3D virtual tours for businesses of any scale, from small businesses to large enterprises.  Choose Step by Step 3D for unparalleled precision in capturing your space.

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