How Matterport Technology is Transforming Commercial Real Estate
In today’s competitive commercial real estate market, property owners, brokers, and developers need tools that elevate listings, reduce vacancy times, and streamline transactions. Enter Matterport technology—a powerful platform for creating interactive 3D digital twins of commercial properties. With Step By Step 3D’s Matterport Capture Services, commercial real estate professionals can enhance marketing, expedite deal-making, and unlock operational insights like never before.
Immersive Virtual Tours That Sell Space Faster
First impressions matter, and Matterport 3D tours go far beyond photos and static floor plans. A fully immersive, clickable virtual experience allows prospective buyers, tenants, or investors to explore commercial spaces remotely—anytime, from any device. Whether it’s a Class A office building, a retail storefront, or a mixed-use development, digital twins provide a realistic walkthrough of the property.
Benefits for leasing agents and property owners:
24/7 accessibility: No need to wait for business hours or schedule in-person visits.
Accelerated leasing: Interested parties can pre-qualify themselves by exploring the space online.
Higher engagement: Listings with virtual tours attract more clicks and generate more inquiries.
Precision Documentation for Site Planning and Renovations
Beyond marketing, Matterport’s true value in commercial real estate lies in its data-rich documentation capabilities. Using advanced cameras and LiDAR scanning, Step By Step 3D creates highly accurate digital replicas of your commercial property—down to the square inch. This proves especially useful for:
As-built documentation
Tenant improvements (TI)
Space planning and layout verification
Architectural and design planning
These digital twins can be revisited anytime to take virtual measurements or assess mechanical, electrical, and plumbing (MEP) systems, saving time and eliminating guesswork.
Streamlining Asset Management and Multi-Property Oversight
For landlords and REITs managing multiple properties nationwide, Step By Step 3D provides a centralized digital portfolio. Matterport digital twins can be used to audit assets, monitor condition over time, and maintain consistent branding and presentation across locations. Maintenance teams and stakeholders can review properties remotely and plan work orders with fewer site visits.
Top use cases include:
Remote inspections and annual audits
Pre- and post-lease condition verification
Capital improvement documentation
Emergency planning and accessibility reviews
Enhancing Broker Presentations and Investor Relations
Matterport tours make your commercial property pitch-ready for high-value investors, corporate tenants, and financial backers. Embed 3D walkthroughs into offering memorandums (OMs), pitch decks, and investment packages to provide a compelling visual narrative. Add Mattertags to highlight key features such as loading docks, ADA compliance, or HVAC systems—transforming your tour into an interactive briefing tool.
SEO-Optimized Listings That Stand Out
Commercial real estate platforms like LoopNet, CREXi, and CoStar increasingly prioritize listings with media-rich content. Embedding Matterport 3D tours into your online listings improves SEO performance, increases time-on-page, and boosts lead conversions. Step By Step 3D helps you optimize your virtual assets for maximum visibility on your site, social media, and email campaigns.
Helping Tenants Make Informed Decisions
Whether you’re leasing out executive suites, warehouse space, or retail pads, Matterport helps potential tenants better understand the space without multiple site visits. Virtual tours include interactive elements such as square footage, ceiling heights, and even virtual furniture layouts—helping tenants visualize occupancy scenarios and move-in logistics.
Key Features That Make the Difference
Step By Step 3D’s Matterport Capture Services offer robust functionality tailored to commercial real estate:
Dollhouse View: Interactive 3D models offer a complete perspective of spatial relationships.
2D Floor Plans: Generated directly from your scan for architectural and leasing use.
Measurement Tool: Accurate to within 1%—ideal for calculating rentable vs. usable square footage.
Mattertags: Embed specs, videos, and key highlights inside the model.
Secure Cloud Hosting: Keep your spaces accessible but secure, with sharable links and embed codes.
Real-World Impact: Case Studies from the Field
National Brokerage Firm: One of our commercial brokerage clients reduced leasing cycle times by 30% using Matterport tours in site selection pitches for national tenants.
Industrial Portfolio Owner: Leveraged digital twins for 15 properties to conduct annual insurance audits and streamline renewal processes—saving thousands in travel costs and personnel hours.
Retail Developer: Used Matterport for virtual walkthroughs during lease negotiations, allowing brands to sign remotely without visiting the site—speeding up deal flow during tenant turnover.
A Smarter Way to Market and Manage Commercial Properties
As commercial real estate evolves, technology is no longer optional—it’s essential. Matterport is more than a visualization tool; it’s a business intelligence platform. With Step By Step 3D as your trusted partner, you’ll gain unmatched project coordination, nationwide reach, and precision scanning services tailored to your commercial needs.
Let’s Elevate Your Portfolio.
Ready to give your properties the virtual edge? Contact Step By Step 3D to learn how we can help you digitize, document, and dominate the commercial real estate market—one scan at a time.
