How Retailers Are Transforming Customer Engagement with Matterport Virtual Tours

Capturing the Attention of the Modern Shopper

Today’s retail environment demands more than just attractive displays and good lighting—it requires innovation, interactivity, and accessibility. That’s where Matterport virtual tours come in. Step By Step 3D’s Matterport Capture Services are reshaping how retailers present their spaces and interact with shoppers. From enhancing online engagement to streamlining inventory and space planning, the applications are far-reaching and impactful.

Virtual Store Visits from Anywhere, Anytime

Imagine allowing a customer to explore your store at 2 a.m. from their couch. Matterport 3D virtual tours give them a full walkthrough of your retail space, allowing exploration at their convenience. This 24/7 accessibility extends your reach far beyond your physical store’s location or hours.

• Boosts foot traffic by sparking in-person visits after virtual tours

• Improves online engagement with an immersive, navigable experience

• Builds confidence in product offerings through detailed spatial representation

Interactive Product Tagging and Guided Shopping

Matterport isn’t just for looking—it’s for interacting. With embedded Mattertags, you can link customers directly to product pages, promotional videos, or offer descriptions right inside the tour. Shoppers click on hotspots for information, prices, or specs, making the tour an active sales tool.

• Guide shoppers toward high-margin or promotional items

• Provide how-to videos or product demonstrations

• Connect to e-commerce listings to enable instant purchasing

Visual Merchandising and Store Layout Planning

Retailers can also use Matterport tours internally for visual merchandising and operational planning. Corporate teams can remotely inspect store layout consistency across locations or prototype display strategies at a central hub.

• Remote store audits reduce travel time and costs

• Uniform display standards can be rolled out nationwide

• Mock stores for seasonal layouts or product launch setups

One notable use case: GUESS utilizes Matterport to test new merchandising strategies in a mock store at their headquarters, speeding up rollouts across all retail outlets.

24/7 Showrooming and Window Shopping

Matterport transforms your retail space into a permanent virtual showroom. This capability is particularly valuable for high-end retailers and home décor brands whose buyers want to “browse” from afar before committing to a visit or purchase.

• High-resolution detail showcases textures, product quality, and ambiance

• Ideal for luxury or showroom-only inventory not stocked online

• Supports hybrid retail—inspiring online to offline (O2O) behavior

Retail Digital Twins for Operations and Asset Management

Beyond customer-facing use, digital twins help store managers and corporate teams keep a close eye on operations. Step By Step 3D’s Matterport services provide detailed 3D scans that assist with:

• Inventory audits and stock placement verification

• Fixture maintenance records and layout documentation

• Insurance and compliance documentation for risk management

These digital records make inspections, updates, and store refreshes easier and more accurate—even across multi-location footprints.

Promoting Retail Spaces for Lease or Pop-Ups

Shopping center managers and retail landlords use Matterport tours to attract and lease out retail spaces more efficiently. Virtual walkthroughs of available suites and common areas allow prospective tenants to envision the potential without needing to travel.

• Accelerates leasing by reducing scheduling delays

• Improves visibility for temporary pop-up shop opportunities

• Ideal for franchisors marketing turnkey store packages

Multi-Location Brand Consistency

For national brands and franchise operations, maintaining consistency across all locations is vital. Step By Step 3D helps centralize quality control by documenting retail spaces virtually and comparing layouts, branding, and merchandising strategies across the board.

• Quality assurance audits via remote access

• Training tools for new store staff using real-world 3D walkthroughs

• Internal planning for rollout of new concepts or fixtures

Social Media & Website Integration

Retailers can embed Matterport tours into websites, product pages, and social media for maximum reach. Customers scrolling Instagram or browsing Google Street View can be transported directly into your store.

• Increases dwell time and page interaction

• Boosts SEO rankings with immersive, content-rich media

• Expands audience via easy sharing and accessibility

Creating Virtual Shopping Malls

Matterport allows for full mall or shopping center scans, letting customers navigate from store to store virtually. It enhances the shopper’s experience and supports the marketing efforts of mall operators.

• Guided exploration of mall maps or promotions

• Showcases anchor tenants or special exhibits

• Leasing visualization for potential tenants browsing multiple units

Success in Action:

• RPM Pizza (Domino’s largest franchisee): Uses Matterport to manage buildouts and maintenance across 30+ locations

• GUESS: Innovates product displays using mock Matterport-modeled stores

• Boutique retailers: Use Matterport for online-first launches of physical stores

Ready to Redefine Retail?

If you’re ready to elevate your retail experience, Step By Step 3D is your go-to Matterport services provider. From national rollouts to boutique pop-ups, we help retailers digitize their stores for visibility, efficiency, and engagement.

Let’s talk about how we can bring your store to life virtually.